Supporting a marketing campaign launch
Hong Kong and China have an inherently dynamic and competitive market. In order to remain competitive, a leading global insurer wanted to produce an ambitious campaign program that would satisfy distributors.
Practicus was asked to coordinate a marketing campaign that integrated Customer incentives (rebate and gift), Distributor incentives (commission and cash reward) and Above the Line marketing (YouTube videos and printed adverts) within a tight timeframe.
The campaign was successfully launched by the client’s teams within the aggressive timescales set.