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Supporting a marketing campaign launch

THE CHALLENGE

Hong Kong and China have an inherently dynamic and competitive market. In order to remain competitive, a leading global insurer wanted to produce an ambitious campaign program that would satisfy distributors.

THE ENGAGEMENT

Practicus was asked to coordinate a marketing campaign that integrated Customer incentives (rebate and gift), Distributor incentives (commission and cash reward) and Above the Line marketing (YouTube videos and printed adverts) within a tight timeframe.

THE OUTCOME

The campaign was successfully launched by the client’s teams within the aggressive timescales set.