Is a bookkeeper better than a fractional CFO?
A bookkeeper and a fractional CMO serve completely different purposes, so one is not “better” than the other — it depends on your business needs.
A bookkeeper manages day-to-day financial records, including invoices, expenses and bank reconciliations. Their role is essential for maintaining accurate financial data and supporting compliance.
A fractional CMO (Chief Marketing Officer), on the other hand, provides high-level marketing strategy and leadership. They focus on brand positioning, campaign planning, digital growth and aligning marketing with business goals — typically on a part-time or flexible basis.
If your priority is maintaining accurate accounts, a bookkeeper is the right choice. If you’re aiming to grow your brand, generate leads or improve marketing ROI, a fractional CMO is more appropriate. Many businesses benefit from having both.