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Digital Product Launches
This Health Insurer wanted to roll out new products via multiple channels to international markets using a new integrated digital platform
Opportunity
Deliver the solution to integrate legacy systems and support the Broker and Digital launches of new products in global markets.
The action
Practicus enabled the successful delivery by re-aligning the plans of two dependent programmes to achieve the integration for minimum cost and time. It then managed the integration and launches by working with internal IT, UAT, Digital and Managed Service teams as well as third parties to make sure all infrastructure, testing, website architecture and support systems were in place and ready.
The difference
New premium products were successfully launched for both target markets. The success has enabled additional sales channels and provided the foundation for a full global and digital roll out. As a result, it will be better able to support its customers on a local level around the world.
“PRACTICUS PROVIDED INVALUABLE SUPPORT BY OWNING THE OUTCOMES WHICH, IN TURN, PROVIDED ME WITH ADDITIONAL BANDWIDTH TO DEAL WITH OTHER URGENT ACTIVITIES. PRACTICUS WAS INSTRUMENTAL IN MANAGING THE DIFFERENT GROUPS AND SYSTEMS, AND WAS ABLE TO UNIFY THOSE PIECES TOGETHER TO PROVIDE A COHESIVE EXPERIENCE AND OUTCOME.”
– HEAD OF GLOBAL PROGRAMMES
