Care Pathway Development
The challenge was to create a simple, easy-to-use patient care pathway for renal oncology in the NHS to assist Pfizer Account Managers in engaging clinicians to highlight opportunities for service improvement
The solution focussed on designing a relevant, meaningful and to-the-point renal oncology service review resource pack. The pack uses a mixture of digital and print techniques to provide simple, engaging tools that can be used daily by Specialist Account Managers (SAMs) in their meetings with clinicians – whether face-to-=face or on the phone.
The proposed pathway and the supporting pack were well received by Pfizer SAMs and NHS clinicians. In fact, the pathway was deployed successfully in a number of hospitals in England.