The array and frequency of communications within a business has increased significantly over the last ten years. Email, video conferencing and social media have revolutionised the way we interact at work, but the volume of 'noise' also makes it hard to get your message heard sometimes.
Delivering communications is an essential part of change management. From the invaluable feedback it creates to overcoming stakeholder resistance, it doesn't just smooth the path to delivery but ensures that it actually happens.
The reason why some comms strategies fail is usually because one or more of the fundamental rules have been neglected. This is understandable in the fluid and pressurised environment of a large programme, so we've put together a checklist of the most essential components and considerations.