Delyth - Higher Education Admissions Specialist

One of the UK’s most prestigious ‘red brick’ Universities engaged Delyth because it was concerned to ensure that its admissions operation was fit for purpose and complied with increasingly complex codes of practice and legislation. The University had grown impressively for a number of years to meet demand but this had led to a highly devolved admissions process that was confusing and unclear to applicants. Indeed, it was confusing and unclear to the staff involved and a real danger existed that applications were not being treated equitably and consistently. "Delyth is the leading admissions expert in the higher education sector"  - Head of Student Recruitment & Admissions 

Delyth conducted a thorough review of the situation and put forward recommendations that she was then asked to help the University to implement. This included the establishment of a governance structure, a more centralised admissions model, clear lines of accountability, advice on entry requirements, i.e. ‘pricing’ strategy and a full set of published policies. In effect: an end-to-end transformation of admissions.

By far the biggest challenge, however, was managing mindsets and expectations across faculties, helping them to understand that admissions was a vital strategic process: get it wrong and you damage the institution.

With the transformation now fully completed, Delyth’s legacy is a simple, compliant and fully transparent admissions process. Admissions are also better aligned to the needs of the institution, applicants and the current pressures of the HE market.

“Delyth is the leading admissions expert in the higher education sector,” says the Head of Student Recruitment & Admissions. “She provides considered expertise based on a thorough understanding of HE but also based on best practice from other sectors. She is excellent at persuading senior colleagues with her calm, measured and strategic in-sight so brings a lot of added-value to any project she works on.”